Who we are

At Rec, we’re a diverse team of marketers, strategists, and creatives focused on you, your business, and the unique challenges patients and healthcare providers face. At our core, we are storytellers. We listen first to understand each brands’ or solutions’ distinct narrative and opportunity.  We have collaborated with a range of partners, from Fortune 50 companies to start-ups at various stages with the goal of helping them achieve life-changing results for people – patients and providers alike. 

our approach

We use our decades of experience and expertise we have built not only as a marketing and creative team, but across medical technology and healthcare related markets and categories to build and extend brand narratives and craft product stories that connect with and motivate people.  Our focus is getting the message right first, whether for brands or product solutions, and then we shape, create and deploy tactics to deliver on our partners’ business and marketing objectives.

what we do

Narratives & Storytelling Content
  • Messaging platforms / big idea campaigns
  • Content strategy, message maps & copyrighting
  • Sales, training, and booth materials
  • Web and landing page content and design
  • Social, email, and digital ads
Brand / Product Strategy & Positioning
  • Marketing strategy & planning
  • Communications strategy & launch planning
  • Brand architecture
  • Naming & identity system design
Film / Video & Photography
  • Motion graphics and animation
  • Production
  • Post-production

OUR leadership

As the Chief Creative Officer and Founder of Recreation and previously Mortar, he has dedicated over two decades to transforming how healthcare brands tell their stories. His journey in this dynamic industry has been fueled by a passion for innovation and a relentless pursuit of excellence in healthcare brand storytelling and marketing.

Throughout his career, he has had the privilege of partnering with numerous healthcare brands, including Avinger, Verb Surgical, Johnson & Johnson, Ethicon, Acutus Medical, Abbott, Insightec, Clorox Healthcare, Penumbra, Endologix, Silk Road Medical, Tympa Health, Philips, and many more. He has helped these brands articulate their unique value propositions and connect with their audiences in meaningful and impactful ways.

His expertise lies in crafting compelling and unique creative and marketing strategies that resonate, engage, and drive growth. By blending creativity with strategic insight, he has been instrumental in elevating brand experiences and redefining industry standards for creativity and marketing in healthcare.

His approach is rooted in understanding the intricate challenges of the healthcare field and translating complex concepts into accessible, impactful stories. He believes that at the heart of every great brand is a story worth telling, and there is no better or more urgent story to tell than innovations that affect a person’s health.

Erin helps MedTech and healthcare innovators find clarity in complexity, guiding them to transform bold ideas into brands that connect. As Managing Director at Recreation, she leads strategy and operations with a focus on shaping go-to-market plans that spark growth, build trust, and drive lasting impact.

With a background spanning brand strategy, competitive intelligence, and client leadership, Erin has partnered with global innovators including Johnson & Johnson MedTech, Nevro, and Mammotome. She brings both market insight and creative storytelling together, ensuring every brand Recreation builds lives up to the responsibility of transforming lives.

Matt is a creative director and multidisciplinary designer who believes design is where strategy finds its voice. At Recreation, he shapes identity systems, interactions, and visual narratives that bring clarity to complexity and transform innovation into experiences people can connect with. His work reflects Rec’s belief in balance — blending precision and imagination to create brands that feel both grounded and inspiring.

Jeremy believes powerful storytelling lives at the intersection of artistry and purpose. As Video Director at Recreation, he captures the human side of innovation, creating films that connect audiences with brands and turn complex ideas into moments of clarity and emotion. His work brings Rec’s belief in balance to life — grounding advanced technologies in stories that feel personal, authentic, and unforgettable.

With over a decade of experience spanning content strategy and filmmaking, Jeremy has collaborated with global brands including Google, Waymo, Netflix, Facebook, Salesforce, Cartier, HP, Fader, Sony Ericsson, Polycom, Invisalign, Martinelli’s, and Mindbody. He brings a filmmaker’s eye and a strategist’s mindset, ensuring every project not only looks beautiful but moves people to believe.